{"id":5233,"date":"2025-10-08T19:30:58","date_gmt":"2025-10-08T17:30:58","guid":{"rendered":"https:\/\/www.triosrl.com\/storia\/"},"modified":"2026-06-10T11:47:11","modified_gmt":"2026-06-10T09:47:11","slug":"history","status":"publish","type":"page","link":"https:\/\/www.triosrl.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\n
\n

Our History<\/h1>\n\n\n\n

The TRIO Group was founded thanks to the intuition, passion, and great energy of Ferruccio Battaglia in the early 1960s. It all began in the automotive sector<\/strong>, distributing spare parts and accessories for cars and motorcycles. From there, TRIO expanded its scope, entering the B2B world<\/strong>, developing digital commerce solutions, and offering tailor-made logistics and order management services<\/strong> to meet customer needs.
Growth never stopped: today, the company integrates e-commerce strategies, advanced marketing tools, innovative technologies<\/strong>, a dedicated research and development division<\/strong>, and specialized professionals across departments to deliver increasingly efficient and competitive solutions<\/strong> to its clients.
From its determined first steps to the steady growth that made it a benchmark in the industry, TRIO has always had a clear goal: to create value for its customers<\/strong> by offering not only products and services but also an experience based on trust and attention to detail.
Over time, the team has grown, technologies have evolved, and markets have changed. But one thing has never changed: the passion that drives every choice, every innovation, every new achievement<\/strong>.
Today, TRIO is more than a company. It is a reality where people, expertise, and vision come together to anticipate the needs of a constantly changing world<\/strong>. It is proof that believing in an idea and nurturing it with commitment can take you far<\/strong>.
If the past has been a story of growth, the future is a promise of continuous evolution \u2014 with the same spirit, the same energy, and the same enthusiasm as the very first day. Because success is never a destination, but a journey to be lived with passion.<\/p>\n<\/div><\/div>\n\n\n\n

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1968<\/h2>\n\n\n\n

It all began with a small workshop in the heart of Montebelluna, a town in the province of Treviso, specialising in the repair of automotive electrical components.<\/p>\n<\/div><\/div><\/div>

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1970<\/h2>\n\n\n\n

Driven by Bepi\u2019s entrepreneurial vision and the desire to introduce an innovative self-service model for car parts and accessories, the first specialised retail store was opened in Montebelluna. Initially dedicated solely to the automotive world, it expanded in 1985 to include the motorcycle sector.<\/p>\n\n\n\n

Named \u201cAutoshop Bepi,\u201d the store marked the beginning of a pioneering commercial project unlike anything previously seen.<\/p>\n<\/div><\/div><\/div>

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1980-1990<\/h2>\n\n\n\n

As the company evolved and customer needs changed, the store underwent a major renewal, refining its internal division into specialised departments, including areas dedicated to motorcycles, rally cars, and karting.<\/p>\n<\/div><\/div><\/div>

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1990<\/h2>\n\n\n\n

In response to growing demand and the success of the first location, \u201cAutoshop 2\u201d opened: a superstore with over 15,000 items across 2,000 m\u00b2, becoming the largest megastore for car and motorcycle accessories in Italy.<\/p>\n<\/div><\/div><\/div>

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1995<\/h2>\n\n\n\n

The first Italian mail-order catalogue for car and motorcycle accessories, titled \u201cSPEED UP,\u201d was published. With 200 pages and 3,000 items, it quickly became a must-have reference for motor enthusiasts.<\/p>\n<\/div><\/div><\/div>

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1996<\/h2>\n\n\n\n

To meet market needs and support a new territorial expansion plan, the store was renovated and rebranded as \u201cBep\u2019s.\u201d The new name, inspired by the founder, was paired with a logo designed to resemble an automotive emblem.<\/p>\n<\/div><\/div><\/div>

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1997<\/h2>\n\n\n\n

To expand nationwide and reach customers beyond the physical store, the online sales site \u201cSpeed Up\u201d was launched, increasing product availability and accessibility.<\/p>\n<\/div><\/div><\/div>

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1998<\/h2>\n\n\n\n

Bep\u2019s officially entered e-commerce by launching an ambitious online sales project. The goal was to extend the company\u2019s presence beyond physical stores and reach customers across Italy directly, quickly, and easily.<\/p>\n<\/div><\/div><\/div>

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1999<\/h2>\n\n\n\n

The expansion of Bep\u2019s megastores began with the opening of the second location in Udine. This milestone marked the brand\u2019s first step beyond its original headquarters and solidified its success, paving the way for future openings across a wider territory.<\/p>\n<\/div><\/div><\/div>

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2007<\/h2>\n\n\n\n

The first 7,000 m\u00b2 warehouse dedicated to logistics and distribution for Bep\u2019s stores was opened. Designed to manage imported products, it improved availability and operational efficiency across all locations.<\/p>\n<\/div><\/div><\/div>

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2009<\/h2>\n\n\n\n

Stores were redesigned with the support of a team of retail-specialised architects. Bep\u2019s introduced an optimised format featuring a renewed interior and exterior layout to enhance brand identity and attract customers. This development project strengthened brand visibility and the overall shopping experience.<\/p>\n<\/div><\/div><\/div>

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2011<\/h2>\n\n\n\n

SD DISTRIBUZIONE became the first Italian B2B mail-order catalogue dedicated to car and motorcycle accessories. Designed for industry professionals\u2014small shops, body shops, dealerships, workshops, and mechanics\u2014it offered the ability to manage thousands of imported and domestic products through a single supplier, first via print catalogue and later through an online platform.<\/p>\n<\/div><\/div><\/div>

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2013<\/h2>\n\n\n\n

Bep\u2019s refreshed its visual identity by launching a new logo that reflected a strategic evolution and a future-oriented vision. The redesign balanced continuity and innovation, maintaining recognisable elements while adopting a more modern, streamlined, and dynamic look. Real estate development continues in strategic regions.<\/p>\n<\/div><\/div><\/div>

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2016<\/h2>\n\n\n\n

The acquisition of exclusive partner brands in key strategic sectors continues.<\/p>\n<\/div><\/div><\/div>

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2021<\/h2>\n\n\n\n

The company relocated and opened its new 38,000 m\u00b2 logistics hub, designed to support business growth and enhance operational efficiency. This strategic facility strengthened the entire retail network and improved service levels. The new structure now manages over 97,000 SKUs.<\/p>\n<\/div><\/div><\/div>

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2022<\/h2>\n\n\n\n

The Speed Up e-commerce platform underwent a major redesign, accompanied by a new logo. As part of its digital evolution, Speed Up enhanced the online shopping experience, improved navigation, and ensured optimal performance across all devices. The new platform provides faster access to an even broader product catalogue.<\/p>\n<\/div><\/div><\/div>

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2025<\/h2>\n\n\n\n

By the end of 2025, the Bep\u2019s retail network will reach 40 stores across Italy, spanning 9 regions. Expansion continues with new openings already planned, with the goal of achieving full national presence and establishing stores in every region.<\/p>\n<\/div><\/div><\/div>

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2026…<\/h2>\n\n\n\n

The group\u2019s expansion plan continues with new store openings and the ongoing acquisition of exclusive brands. Its presence is becoming increasingly established, widespread, and consistent across the territory, with strategically distributed locations designed to ensure easy access everywhere.<\/p>\n<\/div><\/div><\/div>

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<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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It all began in the automotive sector, distributing spare parts and accessories for cars and motorcycles. From there, TRIO expanded its scope, entering the B2B world, developing digital commerce solutions, and offering tailor-made…","acf":[],"_links":{"self":[{"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/pages\/5233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/comments?post=5233"}],"version-history":[{"count":7,"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/pages\/5233\/revisions"}],"predecessor-version":[{"id":5533,"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/pages\/5233\/revisions\/5533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/media\/5301"}],"wp:attachment":[{"href":"https:\/\/www.triosrl.com\/en\/wp-json\/wp\/v2\/media?parent=5233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}